Branding & Digital Assets
The program's marks, the files to download, and the colors they are built from.
Marks
The primary logo
The program's full logo. Use it wherever Valencia baseball needs its complete mark: documents, forms, programs, signage. When in doubt, this is the one.
The V
The same V that sits in the center of the primary logo, on its own. Use it where a circular badge does not fit, or where the mark needs to be small.
The V, white outline
The same V with a white outline and no gold. Use it on a dark or colored background, or wherever the mark is small enough that the gold outline turns to mud.
The V, one color
Solid purple, no outline. Use it where the process allows one ink: embroidery, single-color screen print, engraving, a one-color ad. This is the file a vendor asks for.
The script wordmark
A wide lockup for places a circular badge sits awkwardly: a page header, a footer, a banner strip. It is not a substitute for the primary logo.
Which one to use
| Situation | Use |
|---|---|
| The program's full logo, on anything | The primary logo |
| A light background | The V |
| A dark or colored background | The V, white outline |
| Embroidery, one-color print, engraving | The V, one color |
| A wide space where a circle sits awkwardly | The script wordmark |
All five are the same artwork in different treatments. A surface carrying the V and a surface carrying the primary logo are carrying the same mark.
Colors
Sampled from the logo artwork. These are also this website's colors, so a page and the mark on it never disagree.
#411F69The ring, the V, the baseball stitching, the wordmark letters.
#B59B62The outer keyline, the inner ring line, the outline of the V and of the wordmark.
#FEFEFEThe lettering and the baseball, and the keyline on the white-outline V.
Website colors
The full palette this website is built from, derived from the logo colors above. The names are the tokens used in the site's code.
Purple
Surfaces, and text on purple. plum-700 is the logo's purple.
#EAE0F5#DBCDEC#D1BFE6#C6B3DD#B29FC9#9280A8#6F3FA8#55298A#411F69#381B5B#30174DGold
Accents. gold is the logo's gold. Never body text.
#B59B62#C4B082#D8CAAC#61512EInk
Text and borders on light backgrounds.
#312440#463956#524660#625670#726680Neutral
Page and panel backgrounds.
#FAF9F7#ECEBE9#2D1549File formats
Every file on this page is a transparent PNG in sRGB. They are right for screen, and they hold up in print at reasonable sizes.
There is no CMYK or vector version of any mark yet. A printer or embroiderer working at large format may ask for one. Tell them so rather than sending a PNG and hoping, and get in touch so we can track the request.
If a job needs something none of these five files does, ask before editing one. Recoloring a mark, adding an outline or redrawing it produces something that will not sit next to the others correctly.